Why Search Engine Optimization Matters
Nowadays, it’s not enough that your business has an excellent product and a good reputation. If your business is not visible on social media and the internet in general, then your competition who is will likely earn more than you.
Consumers all around the world are heavy users of search engines. If your content has great SEO implementation, then your site will rank higher in Google and other search engines. Consequently, your site will gain more traffic and will be accessed by more consumers who are looking for products or services that you offer. For example, if your business is located in Kauai, consumers from other states or countries can see your content if your website is made attractive through SEO.
It doesn’t matter whether you are in Kauai, Oahu, Maui, Big Island or anywhere else in the world for that matter. Here are the five easy tips you can do today to increase your website’s SEO ranking and therefore make it more attractive.
Five Easy Search Engine Optimization Tips
1) Start using alt tags
Also called alt description or alt attribute, an alt tag is an attribute of HTML that provides text alternative to videos and images. This allows search engines to find your site more efficiently. Moreover, using alt tags helps your site be easily located by consumers who browse the web via text-only. If you use alt tags on your product photos and videos, your website’s SEO ranking will get higher.
2) Review and update your metadata
Metadata is data about other data. In your website, there are three significant metadata: 1) title metadata, 2) description metadata, and 3) keyword metadata. These metadata describe or provide information on the title and contents of your site. If you regularly review and update them, your website will gain more traffic and get higher SEO ranking.
3) Use descriptive links by linking keywords
Using “Click here” or “Here” links on your site is basically useless, in terms of SEO, because they don’t have any search engine value beyond the linked URL. The best thing to do to make your site link-worthy is to use descriptive links. You can do this by linking keywords (e.g. “Kauai Business Program” instead of “Click here”). Descriptive links can add value to your readers and therefore increase your SEO ranking.
4) Create relevant content
You can publish relevant content by writing them with more quality, value, and keyword strategy. Your web pages should contain specific keywords and keyword phrases that reflect their contents so that more traffic will be driven to them. For example, if your web page is about Kauai local culture, then your content should have keyword phrases such as “Kauai local”, “Kauai food”, or “Kauai culture”. Moreover, it is best to use similar keywords or phrases in a single web page so that the SEO ranking will be better. The placing and frequency of keywords are also crucial, but the writing should not suffer because of SEO and should still be intended for the reader.
5) Make your content up-to-date
Changes happen as time goes by. Just like the news, your business website’s content should also be kept updated and well-maintained. You can assess and update your content on a per quarter or bi-annual basis so that your site’s relevancy is always at its best.
If you need help implementing any of these tips to your website to get more traffic, then schedule a free consultation with us today.